Pop-up displays can save you a ton of time at a trade show, and at a trade show, time really is of the essence. Just taking a stroll around to check out your competitors and potential partners is enough of a drain on your time without having to spend all afternoon setting up, too.
Now, when it comes to pop-up displays, the fact is that they’re not usually going to be as intricate as many other types of displays, but that’s as much an upside as it is a downside.
First of all, convenience is the main thing that these displays have to offer. With a pop-up, you can have your entire trade show presentation ready to go in minutes flat. Pop it up and unfold your folding chair and you’re ready to go. If you’re using a tri-fold set up, this provides a nice panoramic display that you can literally set up in under a minute if you have it all prepared and ready before packing it into your vehicle.
Obviously, these displays don’t have as many bells and whistles as some others. They’re built for utility, for function and for simplicity. They can be set up in seconds and collapsed just as quickly, which is good news for you when it’s day two of the trade show and you’re just plain ready to go home already.